Publication Plan

Publication Plan.

 

Title: Revival

 

Positioning statement:  Bringing back the British music scene.

 

Frequency of publication:  Monthly

 

Price:  £2.70

 

Distribution: Newsagents, supermarkets, gigs, tours and festivals.

 

Rationale:  The approach of the magazine is very much from perspective of people who listen to Mod/Britpop genres.  We will offer opinions and insights; articles and interviews will focus very much on what the audience want to know and ask, rather than what the music industry would want them to know.

 

Style: Informal and irreverent style, using humour but not afraid to offer strong comment on events.  The magazine is for all Mod/ Britpop fans and so will use both simple and some challenging vocabulary, following the red top tabloid style of writing and presentation, with short paragraphs and some slang.

 

Images will be the dominant feature of layouts.

 

Regular Content

·   Local Gigs

·  Band of the month

·  Unsigned band of the month – one for the future

·  Big, Bold and British – The best bands that blighty has to offer

·  Posters and Interviews

·  Q&A - from the reader for the artist

·  Britpop Bundle  

·  Album of the month

·  Red, White And Blue – What makes British music best

·  Mad For Mod

 

Feature Content

Examples of feature articles which will appear in the magazine:

·  Free CD – ‘The best of British’ 60’s – 2012 Compilation of the greatest Mod/Britpop artists 12 songs.

·  Has Britpop died – we say why we think no

·  The Yardbirds on their take of the 60’s

·  Super Grass – Back to their super roots

·  Ocean Colour Scene – It’s not all high and dry

·  Keith Moon – The legends story

·  The originals – How the whole craze started.

·  Zoot Suit - The High numbers on how they became The Who

·   Band Reviews Old and New – From The Kinks to The Moons

·  Beady Eye – Blurry vision of the future

·  New venue ‘The Jam’ opens its doors to showcase some raw talents

·  The Kingsmen – Their interoperation of Louie Louie 

·  Pulp – A squeeze of the Britpop Giants

·  The Small Faces – Big Sounds

·  Blur at the brits – Phil Daniels rejoins the British wonders

·  Where are they now? – we meet up with the old members.

 

 

House style

Cover lines: Berlin Sans FB Demi and Arial

 

Headlines: Cooper STD Black

 

Stand first: Franklin Gothic Demi 14pt.  By-line to be included in stand first

 

Captions: Franklin Gothic Demi 8pt

 

Features first paragraph: drop capital Franklin Gothic Demi, 5 lines deep, and first two words in capitals

 

News first paragraph: first two words in bold capitals

 

Body text: Times New Roman 12pt

 

Colour Scheme: Red, White, Blue